There is a ban on Indian films in Pakistani cinemas, but seeing the abundance of Indian Punjabi films in the cinemas of Punjab, one thinks that you are in Amritsar or Jalandhar. In the cinemas of Faisalabad, Multan, Sargodha, Gujranwala, Sahiwal, Sialkot and Gujrat including Lahore, the existence of Pakistani films is not visible, but the posters and publicity of the actors of Indian Punjab are prominent in the cinemas of these cities.
The sad fact is that the six Pakistani films released on the recent Eid-ul-Azha were eclipsed by an Indian Punjabi film ‘Carry on Jatta 3’ and the local filmmakers had to bear a loss of crores of rupees.
The interesting aspect of the screening of Indian Punjabi films in Pakistani cinemas is that most of the Indian Punjabi films released in 2023 failed to do well at the box office and the distributors of these films suffered huge losses. Despite this, a large number of Indian Punjabi films continue to be imported, while local distributors are reluctant to take such risks on Pakistani films and discourage Pakistani films.
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Among the Indian films released in Pakistan this year alone, no Punjabi film could do significant business at the box office, except for Carry On Jatta 3. Among the unsuccessful films are Kali Jotta, Nigah Marda Ayi Ve, Sidhus of Southall, Lehmber Ginni, Munda Southall Da, Junior, Cheta Singh, Buhe Bariyan, Gaddi Jaandi Ae Chalaangaan Mardi, Any How Mitti Pao, Chidiyan Da Chamba, while Annhi Dea Mazaak Ae, and Kade Dade Diyan Kade Pote Diyan, did average business.
The question arises that the import of Indian Punjabi films was intended to restore the splendour of the cinemas, but most of these Punjabi films are not released in Karachi and Hyderabad, while the cinemas of Rawalpindi and Islamabad do not have business for Punjabi films. is equal to In these circumstances, Hollywood films have supported the box office to a large extent.