A Pakistani thriller film titled “13” had a slow start at the box office, but managed to collect Rs. 39,36,000 by the end of its first weekend. Given the current state of the Pakistani box office, this can be seen as a solid start. The movie was officially released on September 29th, but due to the observance of the 12th of Rabi-ul-Awwal, cinemas were closed that day. However, advance preview shows were held on September 28th in Karachi, Lahore, and Rawalpindi, Islamabad, where the film earned Rs. 6,35,000 from 32 shows across 19 cinemas.
On Saturday, September 30th, the film was screened in 28 cinemas nationwide and earned Rs. 14,57,000. It was also released in Gujranwala, Sialkot, Sargodha, and Hyderabad on the same day, which increased the total number of shows.
On Sunday, October 1st, the number of shows and centres showing “13” further increased, including cinemas in Gujarat and Faisalabad. The film managed to get 45 shows in 30 theatres on Sunday alone, earning a total of Rs. 18,44,000. In just three days, including Thursday’s preview shows, the film had collected Rs. 39,36,000.
In recent weeks, business for all films at the box office has been quite soft, which has persisted since Eid-ul-Fitr. With the exception of the Indian Punjabi film “Carry on Jatta 3”, no Indian Punjabi or Pakistani movie has been able to do significant business during this period. Only Hollywood movies like “Mission: Impossible – Dead Reckoning Part One” and “Fast X” have been able to do better business. Despite expectations that the recently released Indian Punjabi film “Gudi Jaandi Ae Jama Mardi” would do well and disrupt the shows and business of “13”, it did not earn enough at the box office.