Multi-award-winning Pakistani couture brand Sania Maskatiya will host its first solo trunk show featuring its capsule collection, JEHAN – DUBAI EDIT, exclusive to the Middle East, on 16th September 2023 at The Address Montgomerie, in Dubai.
The globally renowned label was launched by creative director Sania Maskatiya and her brother, business partner, and CEO Umair Tabani in 2010, in homage to the generations of design heritage and artisanship bespoke to Pakistan. The first Pakistani brand to showcase solo at New York Fashion Week, Sania Maskatiya brings to Dubai an exquisite collection of their signature prints, styles, and silhouettes cut from pure fabrics; they feature intricate embroideries, fine craftsmanship, embellishments, exclusively woven fabrics, and hues that dazzle like jewels. Catered to the incredibly diverse Gulf region, these designs weave feminine details with both tradition and modernity.
“We are thrilled to have designed an exclusive Middle East capsule JEHAN for Dubai, a city that celebrates diversity and creativity. We appreciate the rich culture and heritage of the region and its appreciation for luxe design and craftsmanship,” says Sania Maskatiya.
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This exclusive Middle-East capsule collection JEHAN will feature a series of kaftans, tunics, embellished sets, luxury pret, and bridal wear, all available as ready-to-wear or made-to-measure pieces.
When looking at each piece, there lies an innate philosophy centered around redefining elegance and embodying an effortless sense of glamour while remaining at ease, keeping comfort at the forefront. Today, the brand is proud to have shared over a decade-long collaboration with local couturiers and artisans in Pakistan, keeping the century-old craft alive, and celebrating it worldwide.
Creative Director Sania Maskatiya will be available at this Trunk Show to talk through her collection with clients and the press, sharing the inspiration behind the exclusive capsule.