Following the successful Pakistan Digital Awards (PDA) held in 2017, 2018, 2019 and 2020PDA has surfaced once again this time to recognize the very best in digital platforms and talent across the country for 2021. Like last year, this time again, PDA had to be confined to a non-audience based and open air show at Andalusian Lawn DHA, keeping in mind the SOPS for Covid-19. The venue selection was perfect in the beautiful weather of Karachi.
The awards were hosted by Abdul Sami Qahar, CEO at Stimulus Production Worldwide and SaharTahir Khan, director Business Development at Digital Headquarter.
The Jury of Pakistan Digital Awards includedZeeshanHasibBaig, CEO & Country GM at Careem, SubulNaqvi, Head of Corporate Communications Telenor Microfinance Bank, EasyPaisa, Fatima Mazhar, Ex GM Pakistan at KeepTruckin, AsadBukhari, General Manager Digital Systems at Pakistan International Airlines, Ali Imran Memon, Head of Media and Digital Acceleration at Nestle Production, Sarah Sohail, GM Digital Sales & Marketing at IMM Digital – Jang group of companies,FaizanLakhani, CEO at Entertainer Asia– Vouch 365, and MadihaAlvi, Regional Marketing and Communications Head and International Marketing Coordinator at The City School Official.
Among the guest of honors were IkhtiarBaigChairman Baig Group, RehanHyder CEO INSOURCE technologies, Shariq Vohra President Karachi Chamber of Commerce and Industry. Partners for the event were Vouch 365, StIarlinks PR, ideation, Stylerio beauty salon, Pakola, TCS Sentiments, Jubilee Life Insurance, Tapal and Oktopus Group, whereas the streaming partner was M Junoon.tv.
Young emerging singer Ali Naveed along with his team performed at the event.
While Jahan Ara bagged the award forOutstanding Contribution tothe Digital industry, other award categories and recipients were:
| Best Banking Tech of the Year | EngroFertilzers Limited |
| Best Discount Deals Application | Daraz |
| Best Emerging Technology | United Bank Limited |
| Best Digital API | EFU Life Assurance Limited |
| Best E Commerce App | Daraz |
| Best Life Style Application | Bank Alfalah |
| Best Innovated Mobile App | Careem Pakistan |
| Best Insurance Tech of the Year | EFU Life Assurance Limited |
| Best Mobile App | United Bank Limited |
| App & web enabled market awards | ArhamsoftPvt Ltd. |
| Innovative Fintech Data Solution Provider | EngroFertilzers Limited |
| Best Mobile Bank application | Habib Bank Ltd |
| Best Animation of the year &Continental Biscuits Limited | Shangrila Foods (Pvt) Limited |
| Best Content Marketing Award (Kashmir Beats) | United Industry Limited |
| Best CSR Campaign | Daraz |
| Best Digital Marketing Communication (Videos) | InterwoodMobel&Amreli Steel |
| Best Global Reach | Shan Foods Pvt. Ltd&Verge Systems |
| Best High Impact Campaign | Shangrila Foods (Pvt) Limited |
| Best Integrated Media strategy | Nestle Pakistan Ltd |
| Best Meme Marketing Campaign | Meme Marketing |
| Social media Influencer Communications | Nestle Pakistan Ltd |
| Best SEO Campaign | PEL |
| Best Short form web Video | Suzuki Pakistan |
| Best Social Media Campaign (Facebook) | Al BARAKA Apparel & Jubilee Life Insurance |
| Best Social Media Campaign (Instagram) | Cheetay Logistics&SantexPvt Ltd (Butterfly Napkins) |
| Best Social Media Campaign (LinkedIn) | Amreli Steels |
| Best Social Media Campaign (Snapchat) | Nestle Pakistan Ltd |
| Best Social Media Campaign (Twitter) | Pakistan Stock Exchange Limited |