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5th Pakistan Digital Awards spotlights digital success


Following the successful Pakistan Digital Awards (PDA) held in 2017, 2018, 2019 and 2020PDA has surfaced once again this time to recognize the very best in digital platforms and talent across the country for 2021. Like last year, this time again, PDA had to be confined to a non-audience based and open air show at Andalusian Lawn DHA, keeping in mind the SOPS for Covid-19. The venue selection was perfect in the beautiful weather of Karachi.
The awards were hosted by Abdul Sami Qahar, CEO at Stimulus Production Worldwide and SaharTahir Khan, director Business Development at Digital Headquarter.
The Jury of Pakistan Digital Awards includedZeeshanHasibBaig, CEO & Country GM at Careem, SubulNaqvi, Head of Corporate Communications Telenor Microfinance Bank, EasyPaisa, Fatima Mazhar, Ex GM Pakistan at KeepTruckin, AsadBukhari, General Manager Digital Systems at Pakistan International Airlines, Ali Imran Memon, Head of Media and Digital Acceleration at Nestle Production, Sarah Sohail, GM Digital Sales & Marketing at IMM Digital – Jang group of companies,FaizanLakhani, CEO at Entertainer Asia– Vouch 365, and MadihaAlvi, Regional Marketing and Communications Head and International Marketing Coordinator at The City School Official.
Among the guest of honors were IkhtiarBaigChairman Baig Group, RehanHyder CEO INSOURCE technologies, Shariq Vohra President Karachi Chamber of Commerce and Industry. Partners for the event were Vouch 365, StIarlinks PR, ideation, Stylerio beauty salon, Pakola, TCS Sentiments, Jubilee Life Insurance, Tapal and Oktopus Group, whereas the streaming partner was M
Young emerging singer Ali Naveed along with his team performed at the event.
While Jahan Ara bagged the award forOutstanding Contribution tothe Digital industry, other award categories and recipients were:

Best Banking Tech of the YearEngroFertilzers Limited
Best Discount Deals ApplicationDaraz
Best Emerging TechnologyUnited Bank Limited
Best Digital APIEFU Life Assurance Limited
Best E Commerce AppDaraz
Best Life Style ApplicationBank Alfalah
Best Innovated Mobile AppCareem Pakistan
Best Insurance Tech of the YearEFU Life Assurance Limited
Best Mobile AppUnited Bank Limited
App & web enabled market awardsArhamsoftPvt Ltd.
Innovative Fintech Data Solution ProviderEngroFertilzers Limited
Best Mobile Bank applicationHabib Bank Ltd
Best Animation of the year &Continental Biscuits LimitedShangrila Foods (Pvt) Limited
Best Content Marketing Award (Kashmir Beats)United Industry Limited
Best CSR CampaignDaraz
Best Digital Marketing Communication (Videos)InterwoodMobel&Amreli Steel
Best Global ReachShan Foods Pvt. Ltd&Verge Systems
Best High Impact CampaignShangrila Foods (Pvt) Limited
Best Integrated Media strategyNestle Pakistan Ltd
Best Meme Marketing CampaignMeme Marketing
Social media Influencer CommunicationsNestle Pakistan Ltd
Best SEO CampaignPEL
Best Short form web VideoSuzuki Pakistan
Best Social Media Campaign (Facebook)Al BARAKA Apparel & Jubilee Life Insurance
Best Social Media Campaign (Instagram)Cheetay Logistics&SantexPvt Ltd (Butterfly Napkins)
Best Social Media Campaign (LinkedIn)Amreli Steels
Best Social Media Campaign (Snapchat)Nestle Pakistan Ltd
Best Social Media Campaign (Twitter)Pakistan Stock Exchange Limited
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