LAAM Fashion Week (LFW), Pakistan’s first runway-to-e-tail fashion platform, is set to return to Lahore for its second edition (LFW2) in October 2026, continuing its mission to create a stronger, more connected, and commercially meaningful platform for Pakistani fashion.
Designer registrations for LFW2 are now open, inviting fashion brands, designers, retail labels, manufacturing brands, and emerging creative voices from across Pakistan to become part of the platform’s next chapter.
Co-created by LAAM and Design651, LAAM Fashion Week was launched as a comprehensive representation of Pakistan’s fashion ecosystem, bringing together high-street and prêt brands, manufacturing labels, retail powerhouses, luxury fashion houses, couture ateliers, and bridal designers. Built on the belief that craft, creativity, and commerce must coexist, LFW connects physical runway showcases with real-time digital access, discovery, and commerce through LAAM’s digital platform.
The announcement of LFW2 comes after a first edition that established a new benchmark for how Pakistani fashion is showcased, commercialised, and taken global. The inaugural edition brought together over 37 designers and brands, and generated strong digital and commercial engagement, over 1 billion in total reach, and more than 10 million livestream views across 100+ countries, marking the widest global reach ever achieved by a Pakistani fashion event.
Following the first edition, Fashion Week collections were accessed by 15Million+ users across 100+ countries.
This momentum is supported by LAAM’s wider digital ecosystem, which today includes 6 million monthly active users, 4,000+ registered sellers, with users across 7,800+ cities and 4 continents. LFW2 will continue to build on the runway-to-e-tail model introduced through the inaugural edition, where high-street, prêt, manufacturing, and retail collections became available for purchase immediately following their runway showcases through LAAM’s digital platform.
Speaking about the announcement, Arif Iqbal, Co-Founder & CEO, LAAM, said:
“LAAM Fashion Week was created to make Pakistani fashion more accessible, measurable, and globally connected. The first edition showed us what is possible when creativity, commerce, and technology come together with purpose. LFW2 is about taking that vision forward with greater scale, stronger integration, and a deeper commitment to positioning Pakistani fashion on the global stage.”
Amir Iqbal, Co-Founder & COO, LAAM, said:
“What made the first edition important was not just the showcase, but what happened after it. Designers were able to reach new audiences, engage customers directly, and see their collections move from the runway into real commercial opportunity. With LFW2, our focus is on making the platform even more structured, more commercially effective, and more meaningful for every brand and designer that participates.”
Saad Ali, Founder & CEO, Design651, and CEO, PFDC, said:
“LFW was always envisioned as a platform that could bring structure, credibility, and creative excellence to the way Pakistani fashion is presented. With the second edition, our focus is on building further. We want to create a stronger platform that supports designers, expands access for customers, and positions Pakistani fashion with greater confidence on a global stage.”
LAAM Fashion Week’s return in October 2026 comes at a time when Pakistani fashion is increasingly being discovered by audiences beyond traditional markets. Through its digital-first approach, LAAM continues to create opportunities for designers to connect with customers across Pakistan and around the world, while also helping shape a new model for how fashion can be presented, retailed, and scaled.
Designer registrations for LFW2 are now open. Interested designers and brands can register through the form.
More details regarding final dates, venue, designer line-up, partners, and programming for LFW2 will be announced soon.
