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Bridal Couture Week celebrated its 20th edition with a star-studded day 3


Pakistan’s biggest bridal extravaganza Pantene HUM Bridal Couture Week 2022 by HUM Network Limited, concluded after presenting unique, experimental, and traditional bridal trends. The final day also had a delightful lineup of celebrities walking as show-stoppers for various brands. The day’s proceedings started with a special segment by the title sponsor Pantene featuring dance group The Colony.

Shamsha Hashwani’s‘ Jaan-e-Adaa’

Show One on Day Three of the bridal extravaganza kicked off with Shamsha Hashwani’s‘ Jaan-e-Adaa’.The collection represented the heart and soul that the label is known for and imbued the essence of ShamshaHashwani. This was followed by Ahsan’s Menswear’s Abi-Rawan’, featuring long over-lapping jackets with a sash tied around the waist, pleated style pants, signature Ahsan’s hand tie pagris and silk threaded shawls, followed by Sheeba Kapadia’s ‘Suroor’, a meticulously designed collection with a gorgeous color palette ranging from majestic pastel shades to shimmery gold and regal reds. This was followed by Shakeel’s of Zeeshan and Danish’s ‘Jhil Mil’, who presented a luxe formal collection. All the pieces in their collection were meticulously handcrafted and every tiny detail was embellished delicately with pure zardozi and a whimsical color pallet. HumayunAlamgir was next to present his latest menswear collection ‘The Red Carpet Line’, featuring bold and high-end tuxedos made from different velvets and embossed fabrics with hand work and a daring color palette. Show one of the final day was concluded by Mehdi. His collection titled ‘Freedom’ was inspired by the desert landscape and its inhabitants.

Rizwan Beyg

Show two of the third day featured a solo show by the designer extraordinaire Rizwan Beyg, recipient of the Tamgah-e-Imtiaz award last year for his services to rural development and female empowerment under the Bunyaad initiative. His collection titled ‘Jäshn’ was entirely embellished by the rural women trained under the Bunyaad initiative by the brand in various techniques and styles of embroidery and was a homage to the hard work and dedication of these amazing women.

Sami Khan walked the ramp for Ahsan’s Menswear

Day Three of the three-day bridal extravaganza had a brilliant line-up of celebrities walking for the designers – The incredible Sadaf Kanwal and Shehroz Sabzwari walked for Shamsha Hashwani, while Sami Khan walked the ramp for Ahsan’s Menswear. Rabia Butt show-stopped for Sheeba Kapadia. The lively SaheefaJabbar walked for Shakeel’s by Zeeshan and Danish whereas comedian Tabish Hashmi and Umar Alam closed the show for HumayunAlamgir while the singing sensation Kaifi Khalil performed for the brand. The sensational ex-supermodel Mehreen Syedwalked for Mehdi. The grand finale by RizwanBeyg featured the stunning Sana Javed.

Humayun Alamgir
Shakeel’s by Zeeshan and Danish
Sheeba Kapadia

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