YouTube has been helping people make money and build groups around the things they love for than twenty years. Now we are happy to share our report called the 2025 U.S. YouTube Impact Report. This report has information from Oxford Economics and from YouTube itself. It shows that people being creative in America is really good for the economy and, for the culture of the United States. YouTube is still a place for people to turn their ideas into successful businesses and communities. The 2025 U.S. YouTube Impact Report is important because it talks about how YouTube and American creativity’re connected to the growth of the economy and the culture.
A Strong Driver of Economic Growth
YouTube enables creators to turn audiences into businesses. As their channels grow, they scale into local employers—hiring editors, renting studio space, and supporting local suppliers. This ripple effect adds up to massive economic impact: in 2025, YouTube’s creative ecosystem contributed over $60 billion to the U.S. GDP and supported more than 540,000 full-time equivalent jobs.
This is a nationwide phenomenon: creators are thriving exactly where they are, whether in rural areas or urban centers. Today, all 50 states have at least 10 channels with over 1 million monthly views. Those views translate into business growth: 76% of small- and medium-sized businesses with a YouTube channel say YouTube played a role in helping them grow their customer base by reaching new audiences.
A Hub of Culture and Heritage
YouTube creators share stories and ideas that people really like. They also share moments that’re important to them. When people watch these videos they talk about them. Share them with others. This helps to keep the conversation going. A lot of YouTube creators have gone on to have careers in the media and entertainment business. In fact 77% of them got their start on YouTube.
The videos that YouTube creators make help people connect with each other. A lot of people watch music videos and music festivals on YouTube. 87% of people who watch YouTube have watched something like that in the last year. Many people also talk about YouTube videos with their friends and family. 67% of people do this at least once a month. For people this number is even higher. On YouTube anyone can share their ideas and thoughts with people over the world. YouTube is, like a stage where everyone can be seen and heard.
A Reliable Platform for Educators and Families
Parents and teachers often use YouTube to help kids find things that’re right for their age and to help them learn more. This can be when a student is trying to understand something in science getting ready for a test or learning to play the guitar.
A lot of teachers use YouTube in their classes. In fact 94% of teachers who use YouTube say they use YouTube videos in their lessons or homework. 81% of them say that YouTube helps their students learn things they would not know otherwise. At home 78% of parents who use YouTube think that YouTube has things for their kids to watch and learn from. They like YouTube and YouTube Kids which’s for kids, under thirteen.
Powering the Creator Economy
YouTube is a place for people to do big things. You can use YouTube to help your small business get bigger to talk about issues or to teach students in a classroom. YouTube is about giving people a chance to do something new. If you want to learn more about what people’re doing on YouTube you can look at the full 2025 U.S. YouTube Impact Report. This report has a lot of information and stories from the people who make videos on YouTube and are making a difference, in the United States.
