The Bangladeshi blockbuster Toofan, which hit Pakistani cinemas on November 1 in an Urdu dubbed version, has failed to replicate its international success.
POOR PROMOTION BLAMED FOR WEAK BUSINESS
Despite being the second Bangla movie to release in Pakistan after Dhaka Fall, Toofan’s lackluster promotion has resulted in underwhelming box office numbers.
BANGLADESHI SUCCESS STORY
Toofan, released on June 17, 2024, in Bangladesh, emerged as a massive hit, grossing $47 million worldwide.
PAKISTANI BOX OFFICE STRUGGLES
In stark contrast, the film’s Pakistani box office contribution is negligible, with a mere Rs—2.8 million (28 lakhs) earned in its first weekend.
CINEMAS LIMIT SHOWTIMES DUE TO POOR PUBLICITY
The film’s poor marketing and lack of promotion led cinemas to allocate limited showtimes, further impacting its collections.
A MISSED OPPORTUNITY
Toofan’s success in Bangladesh had generated buzz, but the failure to promote it effectively in Pakistan has resulted in a missed opportunity to tap into the country’s growing appetite for international cinema.
