Coca-Cola and Music have become synonymous in Pakistan, as the company has created over 10 seasons of Pakistan’s biggest music platform, Coke Studio. This year, with the 2018 FIFA World Cup taking Pakistan by storm, Coca-Cola has released the Official World Cup Anthem in Pakistan, “COLORS” featuring Coke Studio sensation Qurat-ul-ainBalouch [QB]and Billboard Top 100 Artist Jason DeRulo.
Indeed, this collaboration with Jason DeRulo is a milestone for the country, with this being the first time a Pakistani artist has collaborated with an internationally acclaimed, best-selling artist on such a grand level.
QB herself is one of Pakistan’s most celebrated artists whose journey with football began earlier this year, when she brought the FIFA World Cup Trophy to Lahore during the Coca-Cola Trophy Tour.
With its message to celebrate your roots and take pride inwhere you come from, ‘COLORS’ is a first-of-its-kind collaboration for the World Cup in Pakistan. The video for “COLORS” has been shot in Haiti and Karachi, and the song is symbolic of equality in sport, music and life.
The anthem can be viewed here
Spearheaded by Coca-Cola, this collaboration is part of the company’s continuous efforts to help promote the sport in Pakistan, starting with the FIFA World Cup Trophy Tour in Pakistan earlier this 2018.
“Look how far we’ve come
There’s beauty in the unity we’ve found
We still got a long way
Now, now, now, now
Hands up for your colors
One hand, two hands for your colors
Show your true colors”