The Entertainer – UK’s Most Loved Toy shop Opened Its Doors in Karachi


The Entertainer has opened its door for Karachites at Bilawal Chowrangi, Clifton (opp to Bar B Q Tonight). The grand launch of its flagship store in Karachi wason the 19th of August 2017. It was a full day event offering amazing giveaways, games, competitions, face painting, magic show, eatables and many more.
Abdullah, Zain, Maham

The brand caters to the demand for high quality toys and official merchandise in Pakistan by leading global toy brands.

Ahsan Majid
The Entertainer is the premier destination for toys in Pakistan as it caters to the demand for high quality toys and official merchandise in Pakistan by leading global toy brands, and provides customers a unique and exciting in-store experience. With over 30 years of retail experience, the SEFAM Group decided to bring UK’s favorite and largest toy retailer, The Entertainer, to Pakistan – identifying the need in the market for a proper toy shop. The Entertainer is the first-of-its-kind chain of standalone toy shops in Pakistan, and provides an experience consistent with global standards. The Entertainer was founded in 1981 in UK and has over 100 stores across the UK. With five existing stores (one in Islamabad, four in Lahore), The Entertainer aims to open up toy shops across Pakistan and establish a network of toy shops that offer the largest variety of toys and toy brands, quality, convenience and immaculate customer service by well-trained staff. The Entertainer aims to capture majority market share for toys across Pakistan with objectives such as maintaining the right kind of stock in its stores; training its staff with in-depth knowledge about product lines and keeping the staff motivated; continue to build on the customer experience via various in-store activities and events; and focus on providing an excellent and unparalleled online shopping experience.
Ahsan with Niece (1)

Alia with kids

Amna Kifayat

Areeba with son

Beenish Parvaiz

Beenish Parvaiz

Bella & Ansa

Hasan Daudpota & Bella

IMG_6598 (1)

Laiqa Hasan with Niece (1)

Maaz, Ibrahim

Mahrukh Khan


Mr & Mrs Munaaf Mansoor

Mr Umar Khitab

Ms Amna with kids

Natasha Mangi

Nazneen Tariq with Kids

Rabbya Rehan With Daughter

Rida Anwar

Saad & Zain


Umer Mushtaq & Aun

Uzma Khanji


The grand launch event was attended by media personalities, celebrities and socialites. PR was handled by Keys Productions.

About author


The author and admin of this site is Umar Khitab Khan. Have 20 years experience in media industry, he wrote many scripts for TV, write ups and features for magazines and news papers. A book based on biographies of celebrities also on his credit. His magazine Monthly Metro Live very popular in intellectuals but also in masses, He is affiliated with many social and professional organizations like Arts Council of Pakistan and Karachi Union of Journalists. He is also a film critic and member of SBFC (Sindh Board of Film Censors).

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