Community World Service Asia launched Taanka, a fashion brand dedicated to highlighting the arts and crafts of Interior Sindh through an exclusive fashion presentation followed by a two-day exhibition held at the PFDC Fashion Active on November 19, 2016, Saturday and November 20, 2016, Sunday.
The fashion show primarily showcased two varied designers, who collaborated with rural artisans from Interior Sindh to create fashionable couture and finely tailored apparel to promote the local artisanal crafts of the area, primarily Thatta and Umerkot. The event served as an opportunity for the people of Lahore to see this exquisite couture collection, offered the patrons an exclusive platform to meet the artisan women in one-on-one sessions and at the same time allowing them to be part of an exhibition where the merchandise was also available for retail.
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Speaking about the launch of Taanka, TaabeerAther from Community World Service Asia said, “Taanka was launched keeping in mind the need to celebrate and preserve our precious culture and heritage originating from interior Sindh. The concept of this exciting event was to create an environment to enjoy a runway show and introduce the brand to the fashion savvy and culturally rich clientele of Lahore.”
Taanka is a fashion brand dedicated to promoting the art of Sindh and was established to showcase the finest handcrafted amalgamation of contemporary designs with traditional stitches produced by rural artisans. Taanka is targeting resources and markets to maximise earnings through traditional handicraft where the goal is to ensure the generation of sustainable economic livelihoods for rural artisan women.