The cast and crew of the upcoming movie Mah-e-Mir met the print, social and electronic media at a local five star hotel for the curtain raiser of the music of Mah-e-Mir through the launch of the song Uskakharam
Written by Sarmad Sehbai and directed by Anjum Shehzad, Mah-e-Mir is produced by Sahir Rasheed and Khurram Rana. The film, which will be distributed nationwide by HUM Films and Eveready Group of Companies is a story that follows the struggles of a contemporary poet and draws parallels with the life of Mir Taqi Mir, accompanied by brilliant score by Shahi Hassan the music director of Mah-e-Mir.
The stellar cast boasts Fahad Mustafa in his most challenging role to date as Jamal/Mir, the male protagonist, with Iman Ali in the role of the lead female protagonist. The talented Manzar Sehbai, Sanam Saeed and Ally Khan round off the ensemble.
The event opened with a brief video introduction of the cast of the film as Shanaz Ramzi, CEO Starlinks PR and Events invited them on stage followed by a little background of the movie by her. After a brief voice-over of Mir’s poetry, the trailer of the film was shown and then the music video of the song Uskakharam unveiled. Thoroughly appreciated by all for its production value and composition of melody, the video, it was announced would be available digitally for all to view and download, and would be the first of a series of videos to go digital daily till all the music will be available on the net.
Among those who spoke on the occasion were Sultana Siddiqui President HUM Network and co-distributors of the film, along with Eveready Group of Companies, the director Anjum Shehzad, music director Shahi Hassan, Aly Khan, Iman Ali and Fahad Mustafa,all of whom shared their experiences and views about the film and its music. Sarmad Sehbai the man behind the script of this brilliant movie joined the press conference via live call and talked about the story of Mah-e-Mir and how the character of Jamal and Mir are intertwined and presented in the narrative.
An animated question and answer session followed after which the producer Badar Ikram presented his vote of thanks.
A one-on-one interview session took place with the cast after the tea, leaving everyone waiting excitedly for the screening of the film.
The movie hits cinemas in the UAE on May 5, 2016 and May 6 throughout Pakistan.
The PR of the event was done by STARLINKS PR and Events.