Jia Ali, Sana Fakhar and CEO of Define, Mr. Naeem Anwer doing the ribbon cutting ceremony with his family.

The flagship store of DEFINE opened today at LuckyOne Mall, Karachi. Star-studded with prominent celebrities like Jia Ali, Tipu Sharif, Sana Fakhar and many more, as well as socialites, the opening was marked by a fashion presentation choreographed by the veteran Imran Kureishi.
Teejay Syed, Jia Ali, Mehwish, and Sana Fakhar spotted at the very first flagship store launch of DEFINE at LuckyOne mall on the 7th of July.
The evening began with a bustling Red Carpet, where guests took pictures onarrival,both at the photo booth and at the media wall, and partook of delicious hors d’oevours. A ribbon cutting ceremony took place with Mr Mian Muhammad Abdullah and Mrs Zareena Bano cutting the ribbon, allowing guests to take a thorough round of the store and explore the range available.
Team Starlinks at the first flagship store launch of Define at LuckyOne on the 7th of July.
Team Define at their first flagship store launch only at LuckyOne mall on friday, the 7th of July.
The host of the event, Amna Abdullah later welcomed everyone to the event. A visual presentation of the concept behind DEFINEwas shared by Obaidullah Anwar, manager marketing at Define followed by a speech by CEO Define Mr Naim Anwar. Expressing his delight on the occasion he said, “Our challenge is to take the brand to the next level with a new look and feel that is vibrant, bold and metropolitan but still true to its natural, quality selection.”
Omer Shehzad, Nadia Hussain, Saima Azhar, Rohail Khan, Falisha Chaudhary and Asif Rehman at the grand launch of DEFINE store on the 7th of July at LuckyOne.
Then began the fashion segment that everyone had been waiting for. Showcasing the three kinds of products available at Define – depicting luxury (perfumes), fashion(accessories) and beauty (cosmetics)- six models sashayed down the catwalk. The segment opened with Rohail Khan followed by Saima Azhar depicting luxury. Then came Asif Rehman and Faleesha Chaudhry depicting beauty and finally Omer Shahzad and Nadia Hussain depicting fashion.
Omer Shehzad and Nadia Hussain walking the red carpet at the Define store launch choreographed by Imran Kureishi.
The make-up of Faleesha Chaudhry, Saima Azhar and grooming of Asif Rehman and Rohail Khan was done by Angie’s salon. The outfits for female models were by Zubia Motiwalla.
It may be noted that the brand Define consists of different product lines such as perfumes, cosmetics, skin-care, hair-care and accessories that are daily style needs of shoppers, both males and females.

The PR and Event management of the event was handled by STARLINKS PR and Events.

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The author and admin of this site is Umar Khitab Khan. Have 20 years experience in media industry, he wrote many scripts for TV, write ups and features for magazines and news papers. A book based on biographies of celebrities also on his credit. His magazine Monthly Metro Live very popular in intellectuals but also in masses, He is affiliated with many social and professional organizations like Arts Council of Pakistan and Karachi Union of Journalists. He is also a film critic and member of SBFC (Sindh Board of Film Censors).

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