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The Most Controversial Event Of The Year!! Lux Shameful Awards 2016!!

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The LUX Style awards 2016 are scheduled on 29th July 2016………After PTV annual awards the second most popular award ceremony in the arena of Entertainment is LUX Style awards which is often termed as “Pakistan’s Oscar”……..
The prestigious LUX style awards are being presented since 2002, the current year marks its 15th Celebration……….Generally around 30 awards are given annually whereas the nominations of the same are selected by Public voting and a committee of experts……..
This year the ceremony will be televised in Pakistan by ARY Digital and produced by
LUX Unilever Pakistan, nominations for the 15th LUX style awards were announced on May 30th 2016 at MovenPick Hotel in Karachi by the biggies of the Film and Television Industry such as Mahira Khan, Yasir Hussain, Adnan Malik and Ahmed Ali Butt……along with two new categories i.e. Best Supporting Roles and Best Singer Male/Female were included in the Film Section………the Voting lines were open in Twelve categories…… but unfortunately…………..

2016 is considered to be an important year for the LUX style awards as it marks 15 years of Pakistan’s most prestigious Award Ceremony. Ali Zafar besides hosting will also be performing on a song he has specially composed for this event. The Red Carpet will be hosted by Ayesha Omar.
Ahmed Ali Butt and Vasay Chaudhary are also expected to make appearance doing a specific segment………

Before discussing the event let’s have a look at the nominations

Best Film:

 

Above nominations are the highest grossing films of the year 2015 besides “SHAH”………therefore it is observed that the films are nominated on the grounds of business done by them……instead the case should be different here………The nominations should be selected by general public along with the expert committee and that’s the normal procedure of an Award Ceremony……………….

What is not understood is that, in the year 2015…………Pakistan’s first full length animated 3D film “Teen Bahadur” was featured for the audience which was quite a successful venture, did good business, was a unique concept……….and most importantly directed by the Oscar Winner Sharmeen Obaid Chinoy………but unfortunately the film is not nominated in the Best film Category…….Similar is the case with one of the best films of the year 2015 “BIN ROYE” which was an open threat to Bollywood Films in the Indian Market due to which it was not released in India……..followed by “Karachi se Lahore”, “Jalaibee” and ”Dekh Magar Pyar Say”………..Here comes a big question mark…….why these films were not included in the nominations………

Best Director:

Adnan Sarwar for “Shah”, Jami for “Moor” , Momina Duraid and Shahzad Kashmiri for “Bin Roye”, Nadeem Baig for “Jawani Phir Nahi Ani” and Sarmad Sultan Khoosat for “Manto”

With due respect to all the Directors……….the work was absolutely brilliant……either it be Manto , Bin Roye or Jawani Phir Nahi Aani…………but again……it is not at all understood, why the Super Success of the biggest Blockbuster of the year 2015 i.e. “TEEN BAHADUR” is being ignored here…………The Oscar Winning Director Sharmeen Obaid Chinoy’s work was outstanding and the film was also appreciated by the audience…………She is not included in the list…….may the reason be that the film is an animated 3D version………although it was better than many other full length feature films released in the year 2015…….As compared to other nominated Directors, Sharmeen’s Film “TEEN BAHADUR” was much better, unique and above all received positively by the audience……….

Best Actor:

Adnan Sarwar for “Shah” , Danish Taimoor for “Wrong Number”, Hameed Sheikh for “Moor”, Sarmad Sultan Khoosat for “Manto” and Humayun Saeed for “Jawani Phir Nahi Ani”

This seems to be a tough competition between Humayun Saeed and Hameed Sheikh………….Humayun Saeed is one of the finest and established actors produced by our Industry whereas on the other hand as a competitor Hameed Shaikh who again is a well known name in Pakistani Films…………but how can one compare Debutant Actors such as Danish Taimoor, Sarmad Sultan Khoosat and Adnan Sarwar into this category……..shouldn’t they be categorized under the best Debut Male Category?……………therefore this cannot be referred as competition…….because Humayun Saeed’s nomination confirms him to be the winner of the Award…….

Best Actress:

Mahira Khan for “Bin Roye” , Mehwish Hayat for “Jawani Phir nahi Aani” , Samia Mumtaz for “Moor”, Sania Saeed for “Manto” and Sohai Ali Abro for “Wrong Number”…………..

Again, how can one make Sania Saeed stand with new comers?……………..Mahira Khan performed excellently well in “BIN ROYE”…….She is a well deserved nomination in this category while her Bollywood production “Raees” opposite Shah Rukh Khan is a reason for her popularity………….

Sania Saeed is undoubtedly the winner in this category………if not then any other nomination can win the award………

Two new categories have been introduced this year in the LUX Style Film Award segment………i.e. Best Supporting Actor Male/Female and Best Playback Singer Male/Female………most of the above mentioned nominations falls under Supporting actor Male/Female category………..but unfortunately the real talent is not being recognized.
It is clearly observed that LUX Style Awards are following the pattern of Bollywood Filmfare Awards……… which most of the successful Bollywood Stars does not believe in such as Aamir Khan, Salman Khan, Ajay Devgan, Akshay Kumar and many others………..
The most desired Category of award for our Industry is Best Debut Male/Female………as our Industry is in its reinvention phase and we have lot of new talents getting into our Industry………They need proper recognition for their work……..which is being ignored due to the unavailability of such categories in Award Ceremonies…………..

Qandeel Baloch

Lux Style awards instead of promoting the right talent for their hard work………is busy in marketing their event………..Recently it has been learnt that an addition was made in the list of actors and actress performing in the Award Ceremony…………the name which was added to the list was none other than the strained social media starlet Qandeel Baloch who is not among us today………It is being widely published that Qadeel Baloch was roped in to make an appearance sharing stage with Ali Haider………
As per sources, LUX style award Talent Manager Mr. Maaz Ghazi was coordinating with the deceased……and it was confirmed by her to make an appearance in the Award Ceremony…………Many veteran of the media Industry are calling it to be a cheap publicity stunt………….because at this point of time the actual commitment can never be confirmed as Qandeel Baloch is no more……….Further it is also added that the starlet was to sing at the event as well……….considering that she had recently released her new song………
Qandeel Baloch (Fauzia Azeem) was never ever seen before in any such events………she was titled as a social media starlet………and was never associated with any lead brands or projects……………therefore her performance in the 15th LUX style award could be doubted as a publicity stunt………
The personality is no more and the Industry should regard at least those who cannot answer and justify themselves, instead of creating an unnecessary hype of marketing LUX style awards………

About author

Chetan Kumar

The author of this article is Chetan Kumar. A young dynamic cine blogger. Chetan is affiliated with metrolive.tv since March 2016.

2 comments

  1. Parmesh Marker 29 July, 2016 at 08:06 Reply

    Good to see that even in Pakistani media industry MetroTV has taken a bold step to criticize Lux Awards. The point of view of MetroTV is valid and Lux Award management must re-engineer their process of distributing the awards by proper analysis.

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