Pakistan Fashion Week London 12 – 2017

Photography by Shahid Malik @iamshahidmalik
Pakistan Fashion Week 12 successfully raises the profile of the evolving Pakistani fashion industry in the capital city of the UK.
Pakistan Fashion week Season 12 (3)
Riwayat has delivered its best show to date in the heart of London, Pakistan Fashion Week 12 (#PFW12) was held at Hilton on Park Lane over this weekend. Headlined by model and actress Eshal Fayyaz, the luxury pret shows showcased an impressive 26 designers and an unprecedented footfall of 3,500 attendees.
Photography by Shahid Malik @iamshahidmalik

Adnan Ansari choreographed the event, a return to his core passion, and first after 12 years, a vibrant display of trends, textiles and styling. The access for many Londoners and others who travelled across the UK to see the shows is invaluable, allowing access to Pakistani designers without leaving the country.

Photography by Shahid Malik @iamshahidmalik

PFW12 has become the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience. Designers included Maheen Khan, Fahad Hussayn, Agha Noor, ZUNN, Moazzam Abbasi, Hamna Amir, Rani Emaan, Rana Noman and Rangoli. The show used 26 models with an inclusive and diverse approach.

Photography by Shahid Malik @iamshahidmalik

Chris East, Co-Founder and Producer for Riwayat said, “We are pleased with the feedback and turnout, our custom made ramp was 32 meters to allow so many more to be in the front row and more of our audience to see the show with full views. Riwayat is thrilled to be able hold these shows with such a receptive audience, this drives us to deliver our best experience yet!”.

Photography by Shahid Malik @iamshahidmalik

Photography by Shahid Malik @iamshahidmalik

Photography by Shahid Malik @iamshahidmalik
Photography by Shahid Malik @iamshahidmalik

Produced and directed by Riwayat
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Patron sponsor Hashmi
Official Photographer Shahid Malik @iamshahidmalik
Styled by Nabila
Hair and Makeup by Saima Kiran
PR by Enigme Internationale

Photo Gallery 

Saira Shakira



Laeeq Akbar


Maheen Shah

Moazzam Abbasi

Rana Noman


Rani Emaan

Reema Ahsan

Saneeta Shafiq

Sonia Mahajan



Riya Sharjeel

Aisha Imran

Fahad Hussayn

Danish Mali

Hamna Amir

Haris Shakeel

House of Fashion

About author


The author and admin of this site is Umar Khitab Khan. Have 20 years experience in media industry, he wrote many scripts for TV, write ups and features for magazines and news papers. A book based on biographies of celebrities also on his credit. His magazine Monthly Metro Live very popular in intellectuals but also in masses, He is affiliated with many social and professional organizations like Arts Council of Pakistan and Karachi Union of Journalists. He is also a film critic and member of SBFC (Sindh Board of Film Censors).


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