Upcoming fashion designer Fatima Masud celebrated the successful exhibition of her brand Amene at Cosa Nostra, Gulberg in Lahore on Thursday, April 14, 2016. Amene made its debut with The Masonic Collection consisting of cropped tops, camisoles, kimono robes, eye masks, jogger pants, pyjama pants, and culottes to name a few, in either pure cotton or silk.

Speaking at her exhibition, designer Fatima Masud said: “I am extremely happy with the turnout for my first exhibition and have been hearing great feedback throughout, with visitors enjoying the ambiance and the brand display created by Sana Bhatti. The event was attended by a large number of fashion lovers which has always been my source of motivation to launch Amene and make it a leading brand in loungewear. I want to build on this by holding further exhibitions in other major cities in the near future. In addition to web based selling through our e-store, I eventually do plan to retail.”

Zara-Khan Abeer-Irfan Alizah-Raza-Sana-Bhatti-Bia-Tareen-1 Alyzeh-Rahim-Shirazi-wearing-Amène Event-Decor-by-Sana-Bhatti-2 Fatima-Ahmed Fatima-Masud-of-Amène Izza-Sami-Khan Rabiya-Umair-wearing-Amène Shazay-Salahuddin Wazish-wearing-Amène

Amene is a luxury loungewear brand, launched in 2016 by Fatima Masud following her graduation from London College of Fashion, focussing on silhouettes of pyjamas with luxurious fabrics in exclusive prints. From printed separates to shirts and pyjamas that can be styled in numerous ways to be worn at home, with jeans for an off-duty look or in the evening for effortless glamour.


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The author and admin of this site is Umar Khitab Khan. Have 20 years experience in media industry, he wrote many scripts for TV, write ups and features for magazines and news papers. A book based on biographies of celebrities also on his credit. His magazine Monthly Metro Live very popular in intellectuals but also in masses, He is affiliated with many social and professional organizations like Arts Council of Pakistan and Karachi Union of Journalists. He is also a film critic and member of SBFC (Sindh Board of Film Censors).


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