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The great game of Italian industry takes off at Lucky One mall.

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The marketing team of LuckyOne along with the starlinks team at the exhibit

Italian consul general, Karachi, Gianluca Rubagotti inaugurated The great game of Italian industry here today amid exclusive media invitees, mall representatives and visitors of Lucky One mall. The ribbon cutting ceremony held at the entrance of the atrium, was conducted by the consul general in accompaniment with Humaira Asghar Ali, who was resplendent in an art-piece bridal gown designed by famous designer Cristina Senter, from Rovereto, Italy.
Consul general and the bride of the evening Humaira Asghar Ali at the great game of Italian Industry exhibit
After cutting the ribbon the entourage took a round of the atrium where the exhibition was on display. This was followed by a speech by the consul general, explaining the concept behind the exhibition. Danesh Dubash, GM marketing Lucky One mall, expressing his appreciation for the exhibition said, “The exhibition is a great way to familiarise the world with Italian products and to expertly merge art, music and culture.”
Members of the Italian embassy and the management of Luckyone
Basically an exhibition of panel installations the panels explain and depict the various contributions of Italian creativity and design to the development of objects which have now become common in daily life not just in Italy, but round the globe. Examples of objects highlighted are harmonica, coffee makers, watches, cars, shoes and Vespa. It is a unique opportunity to discover the role that Italy has played in developing industrial products in the past 150 years and more. It may be noted that this exhibition has been displayed in a number of countries before arriving in Pakistan.
It may also be noted that the bridal dress worn by Asghar Ali, was designed according to the fashion of the 19th century, the time when Italy was fighting to reunite the country. It was painted on the occasion of Italy’s National Day in a live performance by Karachi artist SM Raza, using only the red and green colours, which together with the white of the cloth make the three colours of the Italian flag. On the top of the gown are painted the portraits of Giuseppe Verdi, Italian musician and opera composer, and Dante Alighieri, the renowned Italian poet. On the rest of the dress are excerpts from various works by these two great men of culture. The gown represents a tribute to art and culture in all its forms. Also on display were three other creations by designer Cristina Sentery, representing the colours of the Italian flag, which were draped on mannequins.
The red, white and green gowns depicting the flag of Italy at the exhibit.
A vote of Thanks presented by Zahid Nayeem, executive director of LuckyOne mall, brought the official opening to a close. The exhibition, however, will remain open to the public till July 3.
About the designer:
Theatre costume designer (Milan), movie iconographer, Master Tailor Academy (Rome) and corsetry designer,Sentery came to Pakistan for the first time last April to be the only foreign participant in a fashion show held by a channel in collaboration with a textile company. Her collection, Metamorphosis, was printed here in Pakistan, and then stitched in Italy, and the images were based on the paintings of the Italian wildlife artist Maurizio Boscheri, who had a solo exhibition at Mohatta Palace last year.
The event management and PR of the event was handled by STARLINKS PR and Events.

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metrolive

The author and admin of this site is Umar Khitab Khan. Have 20 years experience in media industry, he wrote many scripts for TV, write ups and features for magazines and news papers. A book based on biographies of celebrities also on his credit. His magazine Monthly Metro Live very popular in intellectuals but also in masses, He is affiliated with many social and professional organizations like Arts Council of Pakistan and Karachi Union of Journalists. He is also a film critic and member of SBFC (Sindh Board of Film Censors).

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