The world’s leading beauty brand, L’Oreal Paris Excellence Creme introduces a bold and radiant hair color campaign, the “Art of Color”. This campaign brings to life the synonymity of art and hair color. Excellence Cremehas collaborated with one of the mostrenowned and respected namesin Pakistan’s fashion industry, The House of Kamiar Rokni under the prestigious ‘Ambassador of Fashion platform’ which aims to introduce all-encompassing beauty and fashion trends.
For the Art of Color campaign, Kamiar Roknihas played with a diverse color palette using a lot of vibrant and bold colors. The art patterns and figures are also a distinct feature of this collection which pays homage to the art movements around the world and compliments the color pallete of the premium hair color brand. Hairstyling and makeup was done by International Hair and Make-up artist Saima Rashid Bargfrede. The campaign will featureL’Oreal Paris Pakistan spokesperson Mehreen Syed along with leading models Fouzia Aman, and Sabeeka Imam.Photographer Fayyaz Ahmed and Videographer Hamad Khanalso lent their expertise to the photo-shoot and video-shoot respectively to capture the three signature “beauty meets fashion” looks.
L’Oreal Paris Excellence Creme’s Art of ColorCollection comes in three iconic shades which have been developed with an exclusive mix of pigments and provide the signature Excellence Creme triple protection. The collection comes in three distinct shades: 5.3 (Natural Golden Brown), 5.5 (Natural Mahogany Brown) and 7 (Natural Dark Blond).
Speaking about the launch of the L’Oreal Paris Excellence Creme “Art of Color” campaign; Farooq Ahmed, General Manager (Consumer Products Division) at L’Oreal Pakistansaid, “With our latest “Art of Color” campaign we continue to build upon the union of fashion and beauty. I am truly delighted with our latest collaboration with KamiarRokni through the ‘Ambassador of Fashion’ platform.”
In regards to the new collaboration, Kamiar Rokni commented, “the Art of Color collection fits The House of Kamiar Rokni’s aesthetic perfectly. We have used jeweled colors as a base and embroidered on top in an array of colors using different art movements for inspiration. The embroidery patterns are a melange of different imagery and look like works of art. The result is vibrant and creative.”
Speaking about the campaign, hair and make-up artist, Saima Rashid Bargfrede commented “The experience of working with L’Oreal Paris for the Art of Color campaignwas very refreshing as I had tocreate looks which are very bold, radiant and edgy. It is truly the richest care for the richest color!”
Rated the world’s no. 1 hair color, Excellence Creme uses an advance triple protection technology with three active protective ingredients for smooth, silky, and replenished hair. The product is available for PKR 1,169 at all leading retailers nationwide.