Guddu, an avid collector of Pakistani Cinema memorabilia; he has a collection of 15,000+ posters, booklets and photo sets. It does not end there. That collection is supplemented by equally impressive number of magazines, LPS, audio and video cassettes and newspapers. It is even more impressive considering the fact that Guddu has not been involved with Cinema in any professional capacity. It was a labour of love and an ode to his idols.